costume play game
http://networkedpublics.org/mito/blog/oshare_majo_rockman_and_the_future_of_location_based_entertainment
http://osharemajo.com/intro/way.html
Sega made a game for children beauty game. They can wear whatever they want. Many of their clothes like some Japanese animation characters. Then they can dance wherever they choose from. It is like a magic mirror that I used to play as a kid. All the stages that they choose are places that they get attention. Audience can virtually experience different scene that they can not get in, and they are idols in all of those stages.