ART511 - Locative Studio Spring 2008

 Initially, I wanted to find a website that had more information on the text projection on the Apple building.  Since it was kind of a ninja operation, I can understand why there might not be a searchable web presence.  I also had a hard time finding a locative media project that interested me.  Luckily, I stumbled across something that might be of fun and applicable use in the future to locative media projects:  Cell phones with projectors built in.  Here is the article.

I could see this applied to projecting messages or images on to people, in public spaces, on objects, etc.  It could be yet another way to communicate ideas to one another.  Perhaps even geo-cached content could be projected from phones.  Advertising might even (unfortunately) utilize these to broadcast it’s messages, completely upsetting my desired media diet.  It seems like the ugly side of the coin–capitalism and marketing–are a fairly consistent threat to locative media as an art form.